Digital marketing has become common ever since businesses have come to know its importance. There are many branches of digital marketing such as email marketing, search engine marketing, affiliate marketing, and social media marketing.
Search engines are common these days and more than 4 billion searches are performed all over the world every single day. Most businesses can target their customers on search engines.
Search engine marketing is mainly divided into paid advertisement and search engine optimization (SEO). What is SEO? Is SEO still relevant in 2020? How to get the best out of your SEO efforts in 2020?
This article explains what SEO is and how relevant it is in 2020. In the end, we will also discuss the scope of SEO in the future. Continue reading if you are a business looking forward to giving SEO a try.
What is SEO & How it Work?
As its name suggests, search engine marketing revolves around search engines such as Google, Bing, Yahoo, Ask, and DuckDuckGo. Search engine marketing is mainly divided into two main areas: paid advertisement (e.g. PPC ads) and search engine optimization (SEO).
SEO is an area of practice and study where professionals use a set of activities to improve search engine rankings of a website page or blog post. A higher ranking means more traffic and leads.
Search engines are common these days and more than 4 billion searches are performed all over the world every single day. Most businesses can target their customers on search engines.
Is SEO Working in 2020?
The history of SEO dates back to the mid-1990s when the internet started to having search engines such as InfoSeek, Yahoo, WebCrawler, Altavista, AOL, LookSmart, Lycos, Excite, BackRub (now Google), MSM, and, Overture, Ask. People were used to getting better rankings through various tactics.
Getting on the top of the search engine result pages was easy back then. Search engines become quality-focused over time. Today, ranking a website page can be an uphill task.
Around the world, millions of people are associated with SEO professionals directly and indirectly. The number of people working in it has been rising and is still expected to grow in the years to come.
Some experts predicted many years ago that the role of SEO is diminishing and SEO will end in the coming years. Were those predictions truthful? Is SEO still relevant in 2020?
Is SEO Dead or What?
People often use outdated methods or do not do SEO the right way. As a result, they do not achieve their goals. The people like these are used to ask out of frustration that; “Is SEO dead this year?”
The answer, of course, is no because we know that SEO is not dead. Many SEO projects fail to achieve the desired goals but many other SEO projects outperform and achieve more goals than expected.
Why does this happen? Why do SEO projects fail? What helps SEO projects perform well? We need to write a long article to answer such questions.
The short answer to these important questions is: research well and put the right resources.
Scope of SEO After 2020
Search engines are the front pages of the internet. Just search engines serve more than 4 billion searches every single day. The role of search engines is increasing in our online lives.
As long as there is a scope for search engines, there is a scope for search engine optimization. If you want to spend your time and money on it, you should do it. But must do the necessary research first.
Think Before You Invest In SEO!
If you search for SEO services on the internet, you will find millions of results because hundreds of thousands of firms and individuals are offering SEO services. Every day, new players enter the market.
SEO marketing is one of the most important pillars of internet marketing. With the help of advanced search engine optimization techniques, businesses are generating billions of dollars.
Every year, advertisers pay billions of dollars to search engines to buy ad spots on search engine result pages or to get a spot on websites. Most of this money goes into the pockets of search engines.
Top SEO Trends in the Year 2020
Search engine optimization is all about creative and effective strategies. You cannot beat your competition if you are blindly following them in terms of content creation and other activities.
You have to be better by becoming innovative and playful. Users, love to see, watch, and read engaging content. Besides, the following trends are dominating search engine optimization in 2020:
- A great role of BERT and NLP
- People will want digital experiences
- Role of influencers and guest posting
- User experience on website and mobile
- The video will be the new king of content
- Smartphone voice commands (voice search)
- Featured snippets (Schema implementation)
- Website page load speed (mobile site load speed
Getting the Most Out of SEO Efforts
You have read SEO is an important branch of search engine marketing. In the end, we can say that businesses should try SEO because it is still effective. It can help individuals and businesses sell more.
From the above discussion, it is clear that search engine optimization is still relevant in the year 2020. Experts are hopeful that the role of the SEO professionals is not going anywhere in the years to come.
It is important to mention that the way websites are optimized has been changing and it is going to keep changing in the future as well. If you are an SEO and want to do well, stay in touch with ongoing trends. Otherwise, your SEO knowledge will get outdated.
If you want to dominate the search engine results page to make more sales online, you should launch your SEO campaign after intensive research. Do not forget to put the required resources into it.
Wish you all the best with your SEO and business success goals.
