Nowadays, any company with an online presence knows that video is one of the elements with the greatest capacity to generate an interesting return on investment (ROI).
However, for this to happen, video creation must be seen as one more link in the total SEO strategy.
If you want to gain visits that can end up becoming clients, you must make sure to implement a good SEO video.
In this article we talk about what you should take into account to improve in this regard.
1. Use the video to solve problems
It seems obvious, but you must not lose sight of the ability to add value to your audience.
Your SEO will not do any good if your video is boring and lacks relevant information.
Google likes videos whose visits Corporate Video Production Companies In Dubai are high retention, that is, those that at least view content for up to 80% of its total duration.
If a person arrives at your video and leaves it shortly after starting, it will not take long for them to drop positions.
Always ask yourself how that video can help your target audience. Remember that you can be inspired by the most used video marketing strategies.
2. Use YouTube as bait
YouTube is owned by Google, so there is no better external platform to host your videos at the SEO level.
However, you must save the heavy artillery for the videos hosted on your own website.
The ultimate goal is to position your page, so that the content you manage to position on YouTube should be small advances related to the videos on your website.
Remember to include annotations with calls to action (CTA) that redirect the user to your page.
If you don’t know how to upload videos to your website, an interesting tool to embed them may be Wistia .
3. Create the Sitemap of the video
In order for the video hosted on your website to appear in Google’s search results, you must create an XML Sitemap and upload it to your Google Webmaster Tools account.
The data you will need are:
- Video title.
- Video description.
- URL of the page where you have embedded the video.
- URL of the video preview image.
- URL of the page where you have hosted the video.
4. Use the Schema.org tag
Like the Sitemap, this is another technical detail that helps SEO video but often falls into oblivion.
Google itself recommends the use of this tag, as it makes it easier for the search engine to read the HTML code of your content.
5. Enter the word “video”
It must be made clear that this is a video, both in the title and in the description.
This affects not so much for the video search engines themselves as YouTube, but for Google’s own searches.
Most users enter the word “video” in the search engine next to the respective keywords, so including it will give you an advantage over your competition
6. Use Google+
Despite its reduced activity, Google likes us to remember its social network.
To help YouTube positioning with SEO video, it is important to connect your channel with your Google+ page, so that the videos you post also appear on this page.
Remember that even if you only use it as bait to redirect users to your website, the presence on YouTube is decisive.
In addition, the use of Google+ will allow you to perform Hangouts live on your YouTube channel, which is one more resource to exploit.
So far the compilation of tricks to make your SEO video strategy spectacular.
Now you are aware of new technical and approach aspects to make video the jewel in the crown of your SEO strategy.
If you follow the advice and spend some time on it, your videos will start to position well and your company will get the visibility it so badly needs.
So you know, SEO has been said!