Digital marketing has taken up the world by storm as it is now the most common and efficient way to promote and sell for one’s business. There are various ways in which digital marketing has expanded the business dilemma throughout the past 10 years.
What is Digital Marketing?
Digital Marketing uses internet and online-based digital technologies to promote products and services. This can be done through platforms, digital media, desktop computers, mobile phones, etc.
The Growth of Digital Marketing:
Digital Marketing has completely changed the game for brands and business owners who use technology for marketing. The digital marketing development started in the 1990s and 2000s and since then, it has been increasingly expanding by being incorporated into marketing plans and everyday life.
Human beings are naturally lazy people we do our best to make sure we live life in the easiest way possible. People prefer using digital devices instead of visiting physical shops. This has been turning out to be massively beneficial for the digital world as it is taking over the physical realm.
Types of Digital Marketing:
- Digital marketing campaigns have become prevalent. Here is a list of combinations they employ:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Content marketing
- Influencer marketing
- Content automation
- Campaign marketing
- Data-driven marketing
- E-commerce marketing
- Social media marketing
- Social media optimization
- Optical disks
- Digital marketing extends to non-Internet channels that provide digital media. Some of those are:
- Mobile phones (SMS and MMS)
- On-hold mobile ringtones
Non- Linear Marketing:
This is a type of interactive marketing that builds on business collecting information on an internet user’s online activities and trying to be visible in multiple areas. This strategy is centered on reaching prospective customers against multiple online channels. Through the non –linear marketing strategy, efforts are involved to adapt advertising to different platforms. Some of these strategies may include:
- Social media marketing
- Video marketing
- Email marketing
- Website marketing
- Paid search/contextual advertising
The biggest struggle when it comes to starting off a business is the lack of recognition. A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of social media. By using internet platforms, businesses can create a competitive advantage through various means. Social media is used by many firms as the main tool to create a channel of information. Maintaining a successful social media presence requires a business to be consistent in interactions by creating a two-way feed of information.
Easy Access and Money Friendly:
Digital marketing does wonders for a business as it saves up a lot of money as effective use of it can result in relatively lowered costs in relation to the traditional means of marketing. By using digital marketing, you get lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs, and control costs.
Up until this year, 2020, digital marketing has expanded businesses in a groundbreaking way. People are hooked on their devices and hence, the digital lifestyle.