Till 2035, 99% of the world will have an internet connection and digital marketing then will assume immense importance. Companies will hire more and more digital marketers and vacancies regarding this will rise. Many top job portals and websites like Job Vacancy Result already have thousands of digital marketing jobs listed. So you can imagine the importance digital marketing will have in the future.
People know the importance of Digital Marketing and many candidates are merely getting a Digital Marketing Certification to secure a good job in the field of digital marketing.
But, we need to have a lot more Online Marketing skills beyond certification. Those skills help us to differentiate us from the competition and understand digital marketing more holistically.
The following are the extra digital marketing skills that one needs to have in order to be a success in this field.
- Strategy and Planning Skills
Any professional must be able to plan some things in Digital Marketing, strategise who are going to be our target audience. That is, who is going to read our blogs and why would he read it.
By this we will get more clarity on what to display on our website. Professionals those cannot strategise properly will not reach the desired audience they intended to reach. So planning and strategizing is a must.
- Content Marketing Skills
The first step anyone will take after setting up the website is to upload meaningful and unique content. So Content Marketing skills are a must.
Experts say that the way we place content in a website represents our Digital Marketing know-how. Remembering this, one should put content in the website.
- Conversion Optimization Skills
Conversion Optimization is a skill that encourages your website visitors to take action (subscribe or buy) by optimizing the website with appealing buttons that entice the visitor to take action.
It is applicable to landing pages, email marketing, checkout processes, product pages, home pages and any other page that requires to take any kind of action on the website. Conversion optimization is the most important or the end goal of much of digital marketing. You need to capture the demand after generating attention. The better you understand CRO’s, the better you become as a digital marketer.
- Able to understand Search Engine Optimization (SEO)
Understanding SEO and optimizing the web pages with the SEO techniques is the most important skill for every digital marketer.
Some candidates will say that SEO is not that important as you have a plethora of other methods to make your site rank higher but SEO is still important especially for start-ups. One should have a fundamental basic knowledge of On Page, Off Page and Technical SEO to land a good job.
- Social Media Marketing Skills
Candidates think that Social Media Marketing (SMM) is just about posting images and videos. But SMM is not just that.
Social Media Marketing is used to nurture and sustain for brand reputation. Social media is where the audience is today most of the time. You can capture a lot of potential customers from there using the proper tricks.
- Able to read and interpret Data
Digital Marketing has certain jargons or terms of its own called Bounce rate, CTR, monthly uniques, dwell time, load time, DA, impressions, page views among terminologies.
Candidates who want a job in the field of Digital Marketing should be able to understand and explain these terms to their seniors and clients whenever they receive new projects.
- Other Required Skills
Apart from the above skills, there are some other Digital Marketing Skills required to excel as a digital marketer. They are
- Video Marketing
- Google Analytics
- WordPress & Website Management
- Mobile Marketing
- Google Ads/PPC
- Email Marketing
Digital Marketing Skills needed for the Small Businesses
Not only professionals in big businesses but also the small marketers and employees need to have Digital Marketing Skills.
Then only we can run our business without wasting resources such as time and money.
- Web Design Skills
The first and foremost skill needed for every business or industry as per today’s requirement is “Website”. Only with the help of our website we can reach potential customers.
- Writing Skills
Writing skills are a must in order to churn out original, unique content.
Additionally, we should have Search Engine Optimization knowledge in order to make our website rank in the top in the SERPs. We get clicks for our website, only when this happens.
- Development Skills
After creating the website, the next one should use one’s skills in the development process. As per the reports, many small business marketers tried various marketing techniques with lots of investment which had no results.
- Social Media Savvy
Currently, Social Media Marketing has the power to expose businesses to an audience on a large scale and businesses could be known to some millions of people.
So, one can be able to narrate stories about their business on social media platforms, and be able to upload appealing and meaningful content.
Additionally, we should share updated and useful information all the time.
- Automation Skills
Currently, numerous apps and software tools have been introduced for business development purposes.
One should develop and harness the skill of using tools whilst also investigating and re-evaluating to discover enhanced solutions.